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Maurie Orodenker
Maurie H. Orodenker (December 21, 1908 – October 8, 1993)〔( Maurie Orodenker: birth and death records )〕 was an American journalist, music critic and advertising agency executive. In the 1940s, when working as a record reviewer on ''Billboard'' magazine, he was one of the first to use the term "rock and roll" to describe upbeat blues and swing music of the type which soon afterwards became known as "rhythm and blues".
==Life and career==
Based in Philadelphia, he was working for ''Billboard'' by the late 1930s, a period when he was credited with being, with Joe Csida, the first to seek to measure the popularity of songs on the basis of jukebox plays as an alternative to sheet music sales.〔(''Billboard'', July 6, 1996 ), page 4〕 In 1942, in one of his regular record review columns, he described Sister Rosetta Tharpe's vocals on "Rock Me" as "rock-and-roll spiritual singing",〔( ''Billboard'', May 30, 1942 ), page 25〕 one of the first recorded uses of the phrase to describe a style of music, and he continued to use the term regularly in reviews over the next few years, several years before its popularisation by Alan Freed and others.〔( J. J. Hayes's Amazing Antifolk Explicator & Philosophic Analyzer )〕 In 1945, for instance, he described Erskine Hawkins' version of "Caldonia" as "right rhythmic rock and roll music", a phrase precisely repeated in his 1946 review of "Sugar Lump" by Joe Liggins.〔(''Billboard'', April 25, 1945 ), page 66〕〔( ''Billboard'', June 22, 1946 ), page 33〕
He established his own advertising agency in 1952, and also continued to contribute regularly to ''Billboard'' well into the 1980s. In later life he became noted as a collector of haggadot, books containing Passover stories read during the Seder meal, many of which he obtained from old bookstores and synagogues while traveling in Europe.〔( Andy Wallace, Obituary: ''Maurie Orodenker; Owned Ad Agency'', Philadelphia Inquirer, October 9, 1993 )〕〔(Michael D. Schaffer, ''Passover Books, 2,500 Of Them, Are His Passion'', Philadelphia Inquirer, April 16, 1989 )〕
His surname derived from the Ukrainian city of Horodenka. He died at the age of 84 at Thomas Jefferson University Hospital in Philadelphia, survived by his daughter Harriet and son Jerry.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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